Tracking conversion rates in your Magento Store

In simpler terms conversion rate can be defined as “Number of people coming to your site against number of people who are actually buying your stuff”. Only getting higher number of visitors who don’t buy is not good for your business. You should take care for your conversion rate. Conversion rate is not everything, it is just one of a benchmark of your ebusiness. So, try to increase your conversion rate but not rely on it completely.


Here are some of methods to increase your conversion rate.

Keep things simple

The first thing you’ll need to do in order to get a boost on your conversion rate is to make your website simple and remove those unnecessary content, especially on your landing page. Design and maintain a clean user-friendly landing page that is good and easy to digest and navigate is very important for you to start your e business.

Improve your checkout process

Checkout is the last step to turn your visits into online orders, so there should not be any barriers for the customer to place an order on your website.

Enhance the trust of your website from your customer

Many people are still very cautious about shopping online. So, you need to gain the trust of your customer.

You should write clearly about who you are and what you actually do. Provide as much information as possible to the customer about you.


Invest on your server

Some of our customers won’t have enough budget and they try to save a small money on the server. This is understandable but please do remember, the speed of the landing page will influence not only the SEO of your site, but also the impressions from your customers when they visit your site. As Magento is kind of resource hungry, we’ll suggest you to at least try some premium package from some famous hosting company for Magento. There will always be problems for shared hosting plan. If you have the budget, try to have a VPS or a dedicated server. You will find your investment worth it.