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Don’t see any video while visiting this link. http://magento.stackexchange.com/questions/41315/inserting-static-block-in-sidebar
I have added layout, here is a screen shot. https://onedrive.live.com/redir?resid=281341CB5868F815!85241&authkey=!ALHC01V6a-KEEXo&v=3&ithint=photo%2cJPG
I used Left Column, Right Column and Main Content in Block Reference.